Package

Brand Strategy
Brand Identity

Additional Assets

Website : thefusionflorist.co.uk

The Fusion Florist

The florist that cares about more than just delivering flowers. The Fusion Florist is built on pushing every single floristry boundary. Creative, sustainable, and anything but ordinary, they create floral designs that ignite the senses, exploring everything nature has to offer. With a background in design and ceramics, and having trained with the world renowned McQueen’s International flower school, London, the Fusion Florist has a single purpose, to inspire and open clients creativity.

The Itch

As is the case with many new to business, Catrin had underinvested in her brand identity at the beginning. The vision for the business had changed and she had outgrown her original brand image, the business has progressed, but her branding had stood still and failed to reflect her creativity and bold personality.

The Brief

The Fusion Florist dares to be different. To replace the existing tired, outdated and inconsistent brand identity with a contemporary, high impact alternative that reflected the business today and its vision for the future. It needed to reflect Catrins colourful, quirky personality and unwavering passion for nature.

The Outcome

We changed the business name from Flowers by Catkin to The Fusion Florist. The name change and refreshed brand identity was a springboard to launch the business to the next level of success and immediately began attracting new customers aligned with the future vision of the business. Catrin was also delighted we incorporated fun elements that tied in with her inspiration, love and support of Chester zoo, a place close to her heart. The investment in her brand paid for itself within 6 months.

The Shout Out

“The Brandstorm Creatives team really understood my fun loving personality and unique creative style. The whole branding process to uplevel my business was so enjoyable from start to finish, and the results were perfectly aligned to the vision I had.”